There are a few things that no business can succeed without. And one of them is proper follow-up.
Why won’t a business succeed without proper follow-up?
Because if you drop the ball when someone has expressed interest in your service, product, or working with you in any way, it translates into a direct fall or loss of prospective clients, and earnings. And it’s probably not helping your business image much either.
Follow-up was always necessary but especially these days because people are bombarded with information and you need to rise above all of this noise.
And proper follow-up is an art. It can’t be pushy, it must be pleasant at all times, but it must be persistent.
And I call this art: “Voracious Follow-up and having your clients LOVE you for it!” And that is what your follow-up has to be.
Voracious yet nice and not weird or brusque or in any way forcing. You need to follow up and have your potential clients see you are “Cool”. And I don’t mean cool in some arty way, but just a really great person to deal with.
That is the key. You need to be seen and regarded as someone who is just always cool, no matter what. Because that cool person is the one that people want to deal with, buy from, and hang out with in life.
Now, I have a question for you. Have you had a customer experience, either from a salesperson in a shop, or a phone support person or anybody and left that experience feeling great because that person was cool? Friendly and nice, yet did their job?
So, you see, it’s a great feeling. And that is the way you want your clients to “Feel”.
And I completely agree with what Maya Angelou said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
The key is being unforgettable in the best possible way.